Rural Women New ZealandTuesday 22 May 2012, 11:07AM
Media release from Rural Women New Zealand
Rural Women New Zealand is delighted to announce the winners of the
RWNZ Enterprising Rural Women Award 2012, following an award
ceremony at the opening of the Rural Women NZ national conference
in Hawera this evening.
The Supreme Winner of the RWNZ Enterprising Rural Women Award 2012
is Rose Voice of The Real Dog Equipment Company
"The Real Dog Equipment Company is an example of what can be
achieved when you have a passion and are willing to follow your
dreams," says Rural Women New Zealand national president, Liz
Evans. "We warmly congratulate Rose on her very deserving
Rose set out on her enterprising journey making harnesses and
collars for her sled racing dogs. This has grown into a very
successful business producing quality animal equipment designed by
Rose and manufactured by her and her husband at the company's
purpose-built premises near Ranfurly. It's also home to the
family and their 13 sled dogs.
"What started as a hobby has grown into an impressive venture
producing a wide range of equipment for dogs, alpacas and
horses. The Real Dog Equipment Company even exports sled dog
equipment to Alaska, the home of sled dog racing!" says Liz.
The judges were impressed by Rose's innovation and dedication to
producing high quality products, and see the business as having
good growth potential.
They also appreciated Rose's community involvement, often repairing
sports gear for children in the district, for example.
Rose Voice also won the Fly Buys Online Business Award 2012
category. Most of her company's sales are conducted through
the internet, proving Rose's point that with a website and a
courier service she could build her business anywhere, which
allowed her to move from the city back to her roots in Central
Otago. She also uses the internet to upload instruction
movies on training dogs and using her equipment.
Rural Women New Zealand also warmly congratulates the other two
category winners in the RWNZ Enterprising Rural Women Awards
The Telecom North Island Award 2012 was won by Kylie Gibbard of
Emkay Limited, a specialty bra manufacturing business based at
Koputaroa, near Levin.
The judges were impressed by Kylie's drive and business acumen, and
see very strong growth ahead for Emkay Ltd, which evolved from
Kylie's need to find a comfortable support bra that she could wear
all day on the farm.
"Kylie has a strong vision and a can-do attitude that have helped
her to take a problem, find a solution and turn the answer into an
enterprise with huge potential," says Liz Evans.
Kylie started out wanting to design a comfortable bra for her own
needs, but went well beyond a 'number eight wire' solution.
Emkay bras are the result of five years' extensive research and
product development, and use the highest quality Spanish lingerie
fabric, which is laser cut for precision. Originally designed
for the 14DD+ niche market, the bras are now available in an 8B to
After launching the Emkay bra just two years ago, the company has
already broken into the Australian market and is rapidly building
its stockist base in New Zealand. The Emkay bra is sold
solely through stores, following retailer training. This
personal approach is an important part of the Emkay philosophy and
one that translates into an impressive nine-six percent try on to
The Access Homehealth South Island Award 2012 winner was Jenny
Scott of Livestock Office, a stock agent brokering software
company. The business is based at Bannockburn near
"Jenny has over 20 years experience in the market, a solid client
base and a proven product," says Liz Evans. "The judges were
also impressed with the fact that Livestock Office hasn't stood
still, and is meeting today's market using e-sales and mobile phone
Livestock Office is used by livestock and grazing brokering firms
throughout the country and is the only specialised livestock
brokering software developed in New Zealand for local
conditions. It also has potential to be used internationally,
which is the company's focus for the immediate future. The
package includes debtors, creditors, cashbook and general ledger
and can handle all types of sales including private, grazing and