Jon WilcoxWednesday 13 August 2008, 3:44PM
I alluded briefly to the newish phenomenon of pod-casting in one
of my 2007 articles, Dissect Medicine (New Zealand Doctor,
6 June 2007).
Podcast-ing became popular back in late 2004, largely due to the
automatic downloading of audio onto portable players and personal
computers.
Led mainly by the youth consumerist market (aka iPods etc)
podcasting technology was picked up by some of the journals and a
number of other medical CME-oriented sources using the same rather
clever technology.
Thus, podcasting is a method of publishing audio broadcasts via
the internet, enabling users to subscribe to a feed of new files
(mostly MP3s) which can be downloaded to a device or PC. This is in
contrast to direct video and audio streaming resources (such as
news feeds) where downloading is usually not possible and thus
access is only PC based and must be directly web browser
managed.
Podcasting is perhaps distinct from other types of online media
delivery because of its subscription-type model, which uses a feed
(such as RSS) to deliver an enclosed file to a dedicated PC-based
email folder or a remote archive such as Google Reader.
Podcasting enables independent producers to create self-published,
syndicated "radio shows" (usually lectures or clinical
conversations in the medical podcasting arena).
In the more global informational and entertainment-oriented sense,
podcasting also gives broadcast radio programmes a new distribution
method.
Google Reader is a great device for getting some order out of not
just print content on the web, but also all those available
podcasts - check it and subscribe through the Google NZ
website
Listeners can subscribe to feeds using such "podcatching"
aggregating software as iTunes which periodically checks out and
downloads new content automatically (ie, silently, without effort
and mostly even without filling up our email boxes). Some
podcatching software is also able to copy or synchronise podcasts
directly to portable music players such as the iPod. Indeed, one of
my teenagers recently donated his "old one" to me which - apart
from making me feel transiently some 15 years younger - means when
I go to the gym now nobody really knows if I am listening to Bob
Dylan, Red Hot Chili peppers or Johns Hopkins Medicine.
Any digital audio player (and of course not just iPods) or
computer with audio-playing software can play podcasts. The same
technique can deliver video files (and also slide-type
presentations similar to Power Point presentations) and, since
2005, some aggregators have been able to play video as well as
audio.
"Podcasting" is a hybrid combination of "broadcasting" and "iPod".
The term can be misleading since neither podcasting nor listening
to podcasts necessarily requires an iPod nor any portable music
player. For that reason, various writers have suggested
reinterpreting the letters POD to create "backronyms" such as
"Personal On-Demand."
With clinical podcasts we perhaps needn't go to (quite so many)
medical meetings or chase journal abstracts to get up-to-the-minute
medical news and opinion from leading authorities. As GPs we are
more likely to want to be getting review-type podcasts rather than
research-oriented publications and some of the preferred sites are
referred to later in this article.
So any time we want - while sitting at our desk, riding our bike,
working out at the gym or on the garage treadmill, or perhaps most
likely waiting on clogged motorways (for those north of the Bombay
Hills at least) - you can listen to free, radio-style shows
delivered via the internet to your iPod or similar personal audio
player or your computer.
One such clinical podcast example is "Conversations in Medicine"
which lets us imagine ourselves at an annual not-at-Rotorua
conference chatting with someone you would otherwise hear only from
a podium or lectern. And, we can do it when and where we
want.
Probably potentially one of the best of the medical podcasting
resources is at Harrison's Online. This is administered by the
publisher of Harrison's
McGraw Hill through their excellent podcasting site at Access Medicine.
Access Medicine offers a variety of no charge review topics and
in-depth podcasts - but users will need to subscribe (by clicking
on the big iTunes microphone icon) to get the best value. Some of
the podcasts can be up to 40 minutes in length and, while perhaps
taking a while to download, are of high quality.
While the frequency of new content might fluctuate, McGraw Hill is
still to be congratulated on its positive approach to
accessibility. Many would contend this approach serves to increase
their user support base - and ultimately their overall business
success. For owners of a recent Harrison's text and subscribers to
Harrison's Online there appears to be a wider range of podcasts
available.
Another high quality US-based site for clinicians, the Johns
Hopkins Medicine Weekly Medical News (Johns Hopkins
PodMed) is administered by the Johns Hopkins University School
of Medicine in Baltimore.
This provides a range of weekly updated 10 to 15-minute podcast
chunks which are highly informative and quite different from those
weekly summaries of content offered by the major journals. See JHM
PodMed at www.hopkinsmedicine.org/mediaII/Podcasts.html
A UK-based portal site called My Medical Podcasts offers a good
range of links to a selection of podcasting sites. Many of the general medical
sites listed at My Medical Podcasts are consumer rather than
CME-focused but there are also a range of specialty sites such as
the American Heart Association though, curiously, the only free
access podcasts are for consumers unless one is a member of the
AHA.
Another site called Clinical Pod Cast is very good but is limited
in its range of general podcast topics (Conversations in Medicine)
and for some reason only has one specialty topic of
Ophthalmology.
There is another site run by CME Outfitters called CME
Podcasting. This has a limited range of clinical topics, and is
mainly oriented to psychology, psychological medicine and
psychiatry.
Audio Medica started out its life in 1992 as an audio CME provider
for the American Society of Clinical Oncology and has since then
teamed up with the British Cardiac Society, the European Society of
Cardiology and the American College of Cardiology. Their
evolutionary podcast site has a lot of more specialist level
research-oriented content. You can try out this free oncology and
cardiology-predominant site at www.audiomedica.com
And, for that little bit of almost painless clinical
anatomy-refreshment, check out the University of
Cambridge site. This site is quite unique and was started by a
retired paediatric urological surgeon Robert Whitaker. After
retiring in the 1980s and having "retrained" himself in anatomy he
began teaching clinically applied topographical anatomy to
first-year medical students at Cambridge and later clinically
applied anatomy to surgical, radiological and other specialty
trainees.
There are some really nice little podcasts and slide-audio
podcasts reviewing such topics as neurology and neuroanatomy - some
might argue one of the more important components of anatomy for day
to day general practice and the challenge of "intelligent" pain
management.
And, finally, for a broader "less than medical" experience, there
are probably a large number of podcast libraries but you could
maybe try the one out at www.podcastdirectory.com
The podcast providers referred to in this article are just a brief
selection of some of the sites available. If you have a wet, stormy
autumn weekend, you may want to have a look around Google for
yourself, perhaps searching under "medical podcasts".