Chemist Warehouse more media machine than pharmacy titan

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Chemist Warehouse more media machine than pharmacy titan

PT

Pharmacy Today

Lauren Fried
Marketing expert Lauren Fried describes Chemist Warehouse as a marketing machine and expects the company to have as much success in New Zealand as it does in Australia

Cunning marketing and media strategies have been as important as retail sales in powering Chemist Warehouse’s rise to prominence across the Tasman. Pharmacy Today reporter Miranda Cook asks if the same techniques could work here ahead of the pharmacy giant’s planned national expansion

Chemist Warehouse is a mar­keting powerhouse that suc­cessfully spends millions of dollars to look cheap and it’s likely to dominate New Zealand’s