For older people and frail people, the long-term benefit of medicines reduces and the potential for harm from adverse effects increases. When the benefit–risk balance changes in this way, medicine review and optimisation are important to simplify the therapeutic regimen, reduce inappropriate medicines and minimise risks. In this article, pharmacist prescriber Linda Bryant uses two case studies to illustrate important considerations during medicine reviews
Chemist Warehouse more media machine than pharmacy titan
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Chemist Warehouse more media machine than pharmacy titan
Thursday 12 July 2018, 02:48 PM

Marketing expert Lauren Fried describes Chemist Warehouse as a marketing machine and expects the company to have as much success in New Zealand as it does in Australia
Cunning marketing and media strategies have been as important as retail sales in powering Chemist Warehouse’s rise to prominence across the Tasman. Pharmacy Today reporter Miranda Cook asks if the same techniques could work here ahead of the pharmacy giant’s planned national expansion
Chemist Warehouse is a marketing powerhouse that successfully spends millions of dollars to look cheap and it’s likely to dominate New Zealand’s pha
Kia ora and welcome to New Zealand Doctor Rata Aotearoa
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