There’s always a bigger fish. The competition for practices

+In the spotlight

There’s always a bigger fish. The competition for practices

Alan

Perrott

aperrott@nzdoctor.co.nz

Tuesday 25 June 2019, 09:00 AM

Is New Zealand’s primary health sector about survival of the biggest? Alan Perrott looks at how marketing and strategy are becoming vital skills in an increasingly competitive market

New, high-cost, large-scale facilities are squeezing out other clinics by being cheaper for patients, with longer opening hours and a wider array of s, Andrew Lesperance, Andrew Lesperance says the centre doesn’t need marketing to gain new patients, but to attract doctors