Pharma hits back at poll backing ban on direct-to-consumer medicine ads

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Pharma hits back at poll backing ban on direct-to-consumer medicine ads

Graeme Jarvis
Medicines New Zealand chief executive Graeme Jarvis questions the strength of findings in the Consumer NZ poll on direct-to-consumer prescription medicine advertising
“I think there was some misleading questions in the way Consumer’s questions were put” Medicines New Zealand has hit back against what it calls