It’s the cat’s pyjamas

Spark Health chief executive John Macaskill-Smith unveiled the latest addition to his marketing toolbox at the National Rural Health Conference in Christchurch – his new shirt.

Mr Macaskill-Smith, formerly Tend Health chief network officer and chief executive of Pinnacle Midlands Health Network, told delegates in the past he had relied on Hawaiian shirts to make him visible in the busy exhibition hall but this year he had upgraded.

At this year’s conference he was pushing for the greater sharing of resources across the rural sector and for the sector to develop its own rural healthcare policy.

Meanwhile at the Spark Health stand, Mr Macaskill-Smith was treating delegates to some virtual reality technology and a grab and go hi-tech bag of tricks for rural clinicians.