Not what the doctor ordered

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Not what the doctor ordered

Barbara
Fountain
Lightbulb moment illustration CR DrAfter123 on iStock
Cutting red tape around advertising of unapproved medicines to boost tourism revenue smacks of a team-building exercise [Image: DrAfter123 on iStock]

When regulation, health and tourism ministers teamed up, the result was a surprising prescription: more medical advertising to drive visitor spending. Side effects may include raised eyebrows, writes Barbara Fountain

A regulation minister, a health minister and a tourism minister walked into a bar. You might have heard this story before, I wrote about it. But it is